Your Partner To Grow Revenue
From Existing Customers

We Help OEMs and Resellers in High Tech and Manufacturing Industries
Use Their Data to Grow Customer Relationships and Simplify Partner Relationships

Maximize Account Monetization
Optimize Sales and Partner Productivity
It’s Time to Improve How We Manage Our Most Valuable Asset

All companies say their customers are their most important “asset” but how many truly manage their customers like an asset?

  • Where is the value of existing customers as an asset on the Balance Sheet?
  • How do you project the financial yields from this asset class?
  • What actions do you take to improve the yields from this asset?

For the past 25 years, I have been grappling with these questions, always searching for a better way to manage existing customers.

I have been involved with 9 different order management systems, 7 different CRM implementations and countless sales and marketing tools. None of them came close to improving the situation. I never found an application or tool that helped account teams better manage existing customers, whether the sales model was direct or channel based.

Spending 12 years driving innovation in eProcurement and supply networks on the buyer side, and providing solutions to companies who are leaders in customer and channel integration on the seller side, gave me unique insights into the complete end-to-end lifecycle between OEMs, distributors, resellers and end user customers.

Finally, I understood that the key to maximize account monetization and optimize productivity is managing end user customers and partners using a comprehensive, closed-loop, data-driven approach.

At the same time, key technology building blocks like Cloud, Mobile, Big Data, IoT and AI became available and easily accessible by companies of all sizes. As an engineer, I clearly saw the potential of these technologies as the new foundation for breakthrough applications. As a consumer, I experience daily the innovative ways Business-to-Consumer (B2C) companies use these technologies to transform how they serve their customers.

Then, as customer of Salesforce for over 15 years, I participated in its evolution into the secure, scalable and affordable platform that we all use and trust today. I knew that I could use this platform to develop a new class of enterprise applications.

We founded Channel Portal with the vision of an industry-centric customer and partner data platform.

Our goal is to help OEMs and Resellers in high tech and manufacturing industries harness the power of their data to grow their customer relationships and simplify their partner relationships.

We deliver the world’s first application for integrated customer and partner management - built 100% native on Salesforce - to enable a data-driven approach with customer predictive analytics, timely and actionable visibility and a workflow-enabled playbook.

We are on a mission to dramatically improve how we all work with customers and partners.

We look forward to helping you realize the full potential of your existing customers, your most valuable asset.

Lorenzo Martinelli
Founder and CEO


PS. Why a bobblehead?
Given to me as a gift from my then 10 year old twins when I founded Channel Portal, my bobblehead is a constant reminder of why I am doing this, to always stay humble and to not become a bobblehead for real.

Advisors and Investors

Our Advisors and Investors give us invaluable guidance and support. They help us realize our vision with their feedback on our solution and their introductions to business peers.

Our Investors have demonstrated their belief in our vision by participating in our Seed Round and we are grateful for their trust in our ability to execute.

Rob Barrett

Principal, Operations Advisory
KPMG Advisory

Kevin Canty

COO, Ichor
VP Operations, Aruba, Juniper

Karen Coyne

COO/Chief Investment Officer
Bedrosian Trust

Brenda J. Fox

CEO, Global X-Network
CEO & Founder, Global Connexus

Ray Hein

Founder & CEO, PropelPLM
SVP Products, Apttus, Vendavo, Agile

Ranga Jayaraman

Associate Dean & Chief Digital Officer
Stanford Graduate School of Business

Ken Jeanos

President & CIO
Panasonic North America

John Jendricks

VP Business Development & Operations
VMware, Nicira, Juniper Networks, Cisco

Bharath Kadaba

SVP & Chief Innovation Officer, Intuit
VP Products & GM, Siebel Systems

Tom Linton

Chief Procurement & Supply Chain Officer
Flex, LG Electronics, Freescale, Agere/LSI

JD Mumford

Head of Product and Partnerships
Anonyome Labs

Bruce Richardson

Chief Enterprise Strategist, Salesforce
Chief Research Officer, AMR Research

Detlef Schultz

Chairman of the Board
Vodafone Procurement Company

Jeffrey Serlin

VP Sales Operations & Strategy
Marketo, IBM, Emptoris, Oracle

Frank Slovenec

SVP Worldwide Sales,
VP & GM, Ingram Micro

Our Partners

We Partner With The World’s Best to Achieve Our Vision

Technology Partners

Deliver technology that we either use in, or is complementary to, our product

Consulting Partners

Deliver consulting services to help our joint customers get maximum value from our solution

Distribution Partners

Act as our channel partner by distributing our product to their Reseller and OEM partners

Profiled Partners


The Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way

Salesforce App Cloud - the world’s #1 enterprise cloud platform

Salesforce AppExchange - the world’s leading business app marketplace

Next Generation Cloud Integration

EDI integration with customers and channel partners

ERP-to-Cloud integration

How We Work

We make our customers and our company successful by paying attention to the details that drive better yields.

We are fully accountable to ourselves and each other to meet our objectives by working smart, working hard and working together.

We will get the job done in whatever way makes sense including working from home and having flexible work schedules.

We value work-life balance because we understand that we all have responsibilities and commitments beyond work.

We respect team members who contribute to our communities and we support their volunteer activities.

We support a healthy lifestyle because when we invest in our health we can deliver our best performance.

Join Our Team

Do you have experience with
the challenges of growing revenue
from existing customers?

Do you have knowledge of
the complexity of direct and
channel selling?

Do you have competencies in
account monetization and
sales and partner productivity?