We all say that customers are our most important “asset” but how many truly manage customers like an asset?
I have been grappling with these questions for the past 25 years - wishing there was an easy way to access this kind of customer data to improve sales performance, whether as an individual sales contributor or a worldwide sales executive.
After being involved with 9 different order management systems, 7 different CRM’s, and countless sales and marketing tools, I still cannot find an application that helps drive sales from installed base customers, especially when the sales model is a combination of direct sales and channel partner sales.
Over the past 12 years I have helped buyers get access to very similar spend management and supplier management data through eProcurement applications, achieving massive business value.
I have also provided sell-side integration technology to companies who are leaders in customer and channel collaboration.
Seeing the data problem from both buyer and seller perspectives gave me unique insights into the data gaps that exists today in the complete end-to-end lifecycle across end user customers, channel partners and vendors.
The conclusion is obvious. The right customer data is the key to drive maximum sales from existing customers and optimize sales and partner productivity.
The problem is already solved in B2C. As consumers, we have all experienced the innovative ways Business-to-Consumer (B2C) companies use customer data to transform how they serve us, and get us to purchase more, while giving us a better customer experience.
The technology is available. The building blocks to capture and use customer data - Cloud, Mobile, Big Data, IoT and AI - are easily accessible by companies of all sizes. Today, we can use these technologies as the new foundation for breakthrough customer data applications.
We are already using Salesforce. As a customer of Salesforce for over 15 years, I lived its evolution into the secure and scalable platform that we use and trust today. Today the Salesforce Platform makes it as easy as possible for a developer like us to build a new class of enterprise application dedicated to finally solve the customer data problem in B2B sales.
We founded Channel Portal with the vision of an industry-centric customer and partner data platform to transform sales to a data-driven science.
Our mission is to help vendors and partners in high tech and manufacturing industries harness the power of installed base data to drive maximum sales from existing customers and optimize sales and partner productivity.
We provide RevenueManager, the world’s first application for integrated customer and partner management, built 100% Native on the Salesforce Platform, enabling 3 data-driven capabilities:
Would you like to know if you could drive more sales from your existing customers by transforming your installed base data into actionable sales intelligence?
We can help you find the answer to that question in less than 90 days with our DataScan diagnostic data investigation.
Looking forward to working with you
Founder and CEO
PS. Why a bobblehead?
Given to me as a gift from my then 10 year old twins when I founded Channel Portal, my bobblehead is a constant reminder of why I am doing this, to always stay humble and to not become a bobblehead for real.
William B. Yarmuth
Former Chairman & CEO
We make our customers and our company successful by paying attention to the details that drive better yields.
We are fully accountable to ourselves and each other to meet our objectives by working smart, working hard and working together.
We will get the job done in whatever way makes sense including working from home and having flexible work schedules.
We value work-life balance because we understand that we all have responsibilities and commitments beyond work.
We respect team members who contribute to our communities and we support their volunteer activities.
We support a healthy lifestyle because when we invest in our health we can deliver our best performance.
Do you have experience with
the challenges of growing revenue
from existing customers?
Do you have knowledge of
the complexity of direct and
Do you have competencies in
account monetization and
sales and partner productivity?